We no longer use FAQs on Ontario.ca because research and feedback shows they make it harder for people to find information and can lead to duplication.Īlthough some pages on Ontario.ca may still have FAQs, they are being phased out gradually. If they feature an important component of content, place them as high up as possible. Use a button on your page to feature an application, report, PDF, file or link.īuttons can be anywhere on a page. Use these sparingly to avoid losing the reader’s attention. deliver instructions or guidance about page content to readers.highlight information that is not part of the main content.CalloutsĬallouts are boxes in the page that highlight important text. Use short paragraphs with one to five sentences. Use neutral, factual language, avoiding adverbs and adjectives unless necessary. Leads can also contain other elements that relate to the purpose of the page, such as contact information or links to a form or application. This will help people find your content and know they’re in the right place when they find your page. Use words and terms that people use when searching for a topic. Leads describe the purpose of the page in one or two short, plain language sentences. Use sentence case (only capitalize the first letter in the first word) for all headings, unless the heading includes an official name. section headings describe each distinct section of content.page headings (also known as page titles) describe the content of the entire page.Content guidelines HeadingsĪ heading is a single phrase or sentence that describes the content directly following it: We use active voice instead of passive voice, speaking directly to the person reading our content. We want to deliver information that is easy to find, use and understand - no matter who you are or what type of device you use. We aim to deliver the best-possible experience across a single government website. The purpose of this guide is to communicate the rules we use to develop English content for Ontario.ca, while highlighting certain distinctions that exist between the English and French language.